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Friday, May 16, 2008

Customer Delight Colgate Way

Colgate has been helping make perfect smiles since I can remember. But this was case of taking things to new heights.

Recently I purchased a toothbrush from local corner shop, but to my dismay bristles were coming off and it made my morning a very bad one. After endless cursing for kiranawala, I just thought of complaining to the company, just to see if they can do anything. Toll free number on the pack was another motivator.

The lady who received the call was very polite and promised to deliver a new toothbrush ASAP.

To my surprise and delight I got a big packet couriered to me in one working day from Mumbai to New Delhi.

Now I can understand why MNCs develop a strong foothold the world over. Why a burger can be sold anywhere in the world, but a samosa can't be sold outside our country.